Sunday, June 19, 2011

Mission Icefly

Watch the video.  We suggest doing so in a dark room, and make sure you make the video clip full screen. Thousands of mini LED lights were released over the Bonaroo music festival.  The lights, attached to a piece of paper that acted like a helicopter to keep them somewhat airborne, light up the night sky over the show, providing a very surreal experience for the participants.  It looks very cool on video, so we can only imagine what it was like to witness in person.  Turns out, this project was put together by a viral marketing company, the same that did the "Why so serious" campaign for the last Batman movie.  We have no idea what this is for, but have participated in the experiment.  Once you watch the video, click the link below to learn more.

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