We've noticed a trend in men's grooming in that the boyish and tousled hairstyles of the previous decade are slowly being fazed out and more and more men are adopting a more timeless and groomed approach to their hair and overall appearance. Perhaps it is the power that the TV series Mad Men has over pop culture, or perhaps it is the longing for the perceived simpler and therefore by default happier era's of the 30's, 40's and 50's. Whatever the reason for the trend (word usage picked based on a lack of a better term) we love it. There's a sophistication in it that has been missing in men for some time, and with that sophistication it is also again cool to look, smell and feel like a man. On a recent long weekend jaunt to Vancouver Island, we discovered Victory Barber & Brand, a barber shop and mens grooming product mecca that is in keeping with the afore mentioned sophistication and masculine styling. Replete with wood and aged steel, and smelling like your Grandfather's dressing table, this store blew us away with it's decor, product selection and service. We met Matty, Joshua and Paul (all impeccably cool and groomed) and left the store regretting our recent haircut, out of both quality and because we feel we missed a golden opportunity for a truly great grooming experience. We've been to Hawleywood's in Long Beach, arguably the first in the re-imagining of the barbershop, and although great, they have nothing on Victory. Check out the pics after the jump to get an idea of what we're talking about. Matty did mention that they're contemplating a Vancouver store front, and we're keeping our fingers crossed...Victoria is a long way to go for a haircut.
1315 Blanshard Street