Sunday, September 25, 2011

New Balance NewSKY

The shoe business, especially the sneaker game, is notorious for not being very environmentally conscious. Petroleum based materials and harsh glues are not what saves the rain forest. New Balance wanted to improve their sustainability, and went forth to design NewSKY. The shoe upper is made out of a fabric that is made from recycled post-consumer bottles (8 per shoe) and ushers in a new way to make footwear. We like how that fabric resembles felt or wool, a fabric not seen too much in the shoe world. The NewSky drops in October. More info here.

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