Thursday, September 29, 2011

RECollection- Joseph Gordon-Levitt & HitRECord.org

Mr. Gordon-Levitt is best known for his movie roles, most recently being Inception, and you can soon see him in a bad guy role in the final instalment of Christopher Nolan's Batman Trilogy. Joe is seemingly doing very well in Hollywood, but he is a restless soul apparently bursting with creativity. He wanted to work with like minded creative types, and wanted to do so outside the institutions of Hollywood, the music industry, and traditional publishing outlets. Roughly five years ago, Joe started a production company using the premise of the collaboration, and in 2010 began actively seeking out the contributions of others who join his growing community at hitrecord.org. He/they have just published the fruits of their collaborative efforts, aptly titled "RECollection." It's a mix of 1201 contributions from 471 collaborators, and that is from roughly 200,000 contributions from 50,000 artists. There is a DVD with the film records, a CD with the music records, and a beautiful hard bound book displaying the stories, lyrics, poems and illustrations. And Joe is no greedy corporate type in all this...he is splitting all the profits 50/50 between the production company and the collaborators. Do yourself a favour though. Joe is a far better pitch man for this than we are. Hit the link in the middle of this post and push play. Joe will tell you everything you need to know.

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