Monday, October 10, 2011

Aether Apparel Pop-Up Shop

Just like a new business savours and saves the memory of its first dollar, we have the same sentiment for our first twitter follower. It was a big deal for us, in that a company that we respect so much decided that they would ignore our zero follower count, and step into the fray and support a fledgling blog. It meant the world to us. We therefore keep fairly close tabs on the Aether crew, and we are loving their latest endeavour. Being without a bricks and mortar store front, and being an online enterprise, we were happy to see them open a pop-up store in an retro-fitted Airstream trailer, in Los Angeles. We can't put our finger on it, but somehow the Airstream and Aether go together like peas and carrots. They are open seven days a week from 11am to 7pm at 8207 3rd Street. We're keeping our fingers crossed, that since the shop is mobile, they'll make the trip up north to where fine technical outdoor apparel is practically a uniform for fall and winter. More pics after the jump...and you can peruse the new fall line, and get yourself some here.


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