Tuesday, February 12, 2013

H&M x Brick Lane Bikes

Taking a page out of Levi's playbook, H&M is gearing up to release a line of wearables that keep the cyclist in mind. Collaborating with the UK's Brick Lane Bikes, who provided useful input into design features and additions to the clothing: like a giant loop in the trousers to store your lock, a d-ring for your keys, smartly positioned and placed pockets for easy access to the things you need, etc... The above video does a pretty good job showcasing the features as well as the fashion side of things...and sorta video lookbook if you will. The line is expected in stores on March 7th.

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