From our experience, watch lovers fall into two categories; those who love elaborate (we see complicated) and bedazzled, and those who like simple and understated (we fall into the latter category). Hence, we get off a little easier when purchasing a new timepiece as the ones we like generally end up being the most affordable. Having said that, it makes sense that we like the Nooka 360 for all the things it doesn't have. The only real feature it has (aside from keeping the time) is that the entire watch bezel rotates, allowing one to view the time from any angle. You can get them online (pre-sale) here, or wait until they drop this September.
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