Pentax thought that letting renowned industrial designer Marc Newson design their latest camera offering would be a good idea...and well....yes. Yes it was. Beside the obvious cred Pentax will garner having Mr. Newson attached to the design, they will also move a lot more product because....well....look at it. It makes us all warm and squishy inside when companies out source their design as it shows they understand that a product that functions and looks slick is better than a product that simply functions. Design aside, the camera comes with some seriously yummy photo nerd goodies as well, such as a 16.1 megapixel APS-C sized CMOS image sensor with low noise image capture and and multiple aspect ratios, high res 3" rear LCD screen, an ISO range of 100-25600, and full 1080p (at 30fps) video capture. In addition to that, the camera is fully compatible with almost the entire quiver of lenses Pentax has on offer, including the new super thin 40mm pancake lens. Mmmmmmmm.....pancakes!